Matchbox Twenty's New Album on USB

Matchbox Twenty's new album, Exile on Mainstream, is being sold on a USB bracelet. Available exclusively at Best Buy, the $35 item includes all 17 songs from the album (released Oct. 2), music video How Far We've Come, another video with band interviews, a digital booklet with album art and other band items to customize your computer.

Matchbox Twenty's management got the idea from a similar project that lets Willie Nelson concertgoers buy a USB bracelet that contains a downloaded version of that night's concert. (Some are available online at stores.allaccesstoday.com/willie.)

The band liked the idea, Thomas says. "Each time we've put out a record, we've been presented with new challenges of what we can do in the marketplace and how people are getting music and making it part of their lives."


I hope more record label companies follow this idea...